Today, we bring you yet another edition of our special column, “Yoruba Way of Greetings”!

In Yoruba society, a lot of time, energy and effort is spent by our Women in order to look as beautiful as they could ever be. The beauty of the Yoruba woman is a big part of the environmental ambience of the indigenous Yoruba society.

DEMOCRATIC REPUBLIC OF THE YORUBA IS A SOVEREIGN NATION FROM FRIDAY, APRIL 12, 2024. NIGERIAN GOVERNMENT ENCROACHMENT, AGGRESSION, AND TERRORISM WILL NOT BE TOLERATED ON OUR SOVEREIGN ANCESTRAL LAND Share on X

As a result of this, every occasion of obtaining a fresh or new hairdo by our women, has a subterranean celebration about it.

Democratic republic of the yoruba ways of greeting

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With different styles of hairdo, each one, while being processed, is a laboratory of art, culture

and elegance at work, and, trust the Yoruba person, either male or female, once you happen to be passing by where a Yoruba woman’s hair is receiving a new touch of elegance to it, there is a way, a unique way, of greeting both the client and the hair beauty worker, regardless of whether it’s being done as a commercial enterprise or otherwise.

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The greeting is, “E kú ẹwà.” “Ewa” is the Yoruba word for “beauty.” Therefore, “Ẹ kú ewà” is the traditional Yoruba greeting in such circumstance. Both the client and the hairdo worker, even when intensely focused on the “ewà” business, are innately happy and grateful when the person passing by says to them, “Ẹ kú ewà.”